Transforming the Online Shopping Experience with Voice Commerce

Once Covid 19 hit, it became difficult for many businesses to operate. Sales representatives were not able to make in-person calls, fix appointments, and no paperwork was to be involved. The only way left was to go digital with the business. The B2B commerce market had a jerky ride and still has tons of work to do. They could to some extent accelerate if they were ready beforehand. But a majority of companies still have a lot of working on to do, and the expectations are not going away. The Covid pandemic was the biggest challenge that came with high expectations for a fast, reliable, and personalized digital experience. But providing online buyers with a direct consumer experience asks for the right e-commerce strategy, technology, infrastructure, and resources.

Talking about resources, one of the major resources or a key component for developing a voice feature is finding the right voice for your business. We all are familiar with the unique voices of Alexa, Siri, and Google. They are of a kind and friendly voices living up to their respective brand’s image and tone. Many apps, eCommerce and otherwise, & games are developing voice assistant features in their new versions. However, finding the right voice remains the prime factor here. Many of you might suggest going for an AI voice but we know it will sound synthetic and lack the empathy that the human voice has. Hence, you need professionally seasoned voice-over actors to develop the voice assistant feature.

Voice Commerce came as an exponentiating force for eCommerce enabling it to give a more personalized shopping experience to buyers. It has allowed consumers or shoppers to browse through the entire catalog and get details of products using any smart device having internet access. Product descriptions, prices, and other details are delivered to the shoppers in audio format by the assistant’s voice. It already is transforming the eCommerce sector and is going to be the future. Why? Because –

Empowering the eCommerce through Personalization –

The voice command technology dates back to 1961, later it was combined with digital smartphone technology and used to perform some basic functions like making calls, reading texts, checking for news updates, etc. However, in the modern-day, it is used for more complex functions, like communicating with smart home setups, finding the nearest motels or restaurants, buying groceries for you, and more. With the rising AI-powered voice recognition tech, now it has become easier to have a more personalized and engaging shopping experience. For instance, if you always use amazon to buy groceries, your smart assistant might recommend you few items based on your preferences.

Increased interest in Audio-Visual Shopping –

Most of the online buyers are millennials and businesses are focusing on targeting them. They prefer to have access to all the information they need with just one click. It has become their favored way of buying even complex or expensive things. Millennials like to consume a lot of content about the product or service they are buying. Even if it is a complex installation product, they prefer to watch a video with explainer voice-overs to get the grasp of things they like. This drastic change in the modes of shopping and the overall market is not new. It started years ago with the digital revolution, however, the onset of the pandemic just accelerated it.

Quick, Smart, & Efficient –

The average number of words typed by a person is 30 to 35 per minute. But with voice technology, one can have access to close to a hundred words in a minute. This makes it a faster and swifter way of accessing information. The AI-powered voice search technology records your shopping behaviors. Let’s consider the previous example of groceries again. If you use voice-powered shopping, it records your regular preferences. If in your monthly grocery shopping an item that you purchased is missing then it will remind you of that. This again is another way of giving a personalized shopping experience.

Shopping behavior being Audio-driven –

The shopping behavior nowadays has totally changed for the most of the city population in the world. Businesses are devising ways to provide a better shopping experience for consumers. Such efforts and ease have led to the consumer shopping behavior change. The shopping is becoming smoother, and after the emergence of the pandemic, there is more touch-free shopping. Aided by conversational AI, and chatbots, the businesses are offering quicker and more cost-efficient customer service.

So, what’s the future?

Humans have always been curious about things, especially the future. And when it comes to business, we always strive to stay ahead utilizing the best possible resources and technology. A recent survey conducted by Microsoft concluded that 57% of users like to speak to their voice assistant while 34% prefer to type and talk. Since the businesses are pouring efforts to get more digitized, 94% of decision-makers think voice commerce to be a key factor. Businesses are considering voice commerce technology to have great potential and impact. While 66% of them admit that it has significantly increased the conversion and revenue, 71% conclude that it enhances the shopping experience.

The consistent growth of online shopping, soon after its introduction, indicated that it came to stay. But the introduction of voice commerce has brought an evolution in eCommerce. Earlier people preferred to buy things without going to the store. Nowadays, people buy things with just their voice. So, if you want to develop a voice assistant device, or add a voice-enabled feature for your app you need to have the right voice that connects with people. You can always find the best voice-over services of all genres, styles, and types on Voyzapp. Ranging from animation to explainers, Adverts, TVCs to documentaries, audiobooks, and more.

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