TOP VOICE OVER TRENDS OF 2021

The year 2020 was the pandemic year globally. The year of setbacks for mankind, where humans realized that they don’t control the Mother Nature. We learned that life didn’t stop when we were not in a rush when we realized that in this digital world, we could continue with major operations of our personal and professional lives in the comfort zone of our house.

This 2020 pandemic helped people devote that long-awaited time to their families, especially kids. Kids suffered that loneliness for so long because of the professional pursuits of their parents. 2020 gave us some time out of those same 24 hours for our hobbies buried in our busyness.

2020 gave us a fresh outlook to imagine life with these new spectacles where we don’t kill ourselves only in the professional world or on the road in traffic jams but balance it with our personal needs. This 2020 fresh outlook is now setting a new trend of life for 2021 and after that.

There is a major shift in industrial opportunities on the digital platform with the shift in lifestyle trends. There is a fresh 2021 trend for major digital-based industries or the industries which aid in the digitalization of operations. One such industry is the voice over industry which has helped in the digitalization of education and many other industries. With technology taking over almost all industries, we see the advent of a diverse online voice over marketplace in India hosting thousands of voice actors. Let’s have a look at the #2021 trends in the voice over industry.

1. Increasing Demand for E-Learning Is There To Stay : With the work from the home culture in the 2020 pandemic, there is an upsurge in demand for E-Learning content. This is not a momentary thing but is the beginning of a new learning style. So, the need for the assistance of voice actors in E-Learning and online training materials will continue to rise further. 
   It is also because of the increased demand for online learning as universities and schools went online due to lockdown. It can be considered as a landmark change in the learning style and may prompt educationists to further work on these online learning methods.
2. Increased Demand for Voice Integration In Video Games: With more people sitting at home and confining themselves indoors in the pandemic, video games have emerged as the new way of killing boredom. Today, video games are developed to act as role-playing games online, and voice actors have done wonders in this field. Increasing demand for video games will lead to more research and development in real-time integration of voice actors’ roles in the game and hence a steep rise in the demand of video game voice over services in India and across the world.
3. Demand for Voice Over In Marketing Will Increase:  With the continued lockdown of the market and routine life globally, 2020 has brought all sellers online. This is not a short-term change. As small and regional players digitalized their operations, they have just tasted the fruits of increased customer base globally rather than regionally. This will lead to more online marketing and will increase the demand for a voice assistant in marketing.
   It will also increase the use of AI in marketing, but people sitting at home devoid of their social circle will demand more personalized experience to build trust in brands.
4. Increased Opportunities For Voice over Of Internet Videos: Last year has seen a sudden rise in viewership of short-duration videos, and there is a shift of entertainment mode from big to the small screen. This has increased the demand for a professional voice over of those videos. It is also essential to go for a professional voice over if the target is to build a long-term viewership.
   2021 is promisingly expected to continue with the increasing viewership trend of internet videos irrespective of the pandemic situation and release of lockdown.
5. Increased trend of audio-commercial campaigns: Lockdown had accelerated the growth in the market of online FM and podcasts. It has opened new avenues for audio commercial campaigning. There is a significant shift of campaigning from only visual advertisements to audio & visual campaigning due to the split of peoples’ preferences among the audio and visual forms of entertainment. It has created a new trend for 2021, and more business houses are resorting to audio-commercial campaigns. As such, more and more companies and brands are looking for professional voice actors for audio commercial campaigns.

Looking Ahead

All these trends are not momentary changes brought by the 2020 pandemic. These changes made people stop and think that life is not only about rushing on roads/malls or killing themselves in those 9 hours office setup. People got time to connect with their families and friends without compromising their professional capabilities, and family is the ultimate vision of anyone.

Even business management recognized this situation as an opportunity to save costs and enhance employee satisfaction due to a better work-life balance. So these trends will stay in the market and will lead to the development of opportunities in a more organized manner.

If you found these 2021 trends as an opportunity for your business and looking forward to a professional voice over agency in India for brand building or any other setup, let us know. Voyzapp hosts thousands of professional voice over artists for creating that unique brand image in the market. You can simply logon to the platform and hire experienced voice actors online at the click of a button.

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