The Revolution of Voice Assistants and Impact on Consumer Behavior

Voice assistants are technical tools that use natural language speech recognition to do tasks. They enable you to search for information or perform tasks with your voice rather than your keyboard, and they provide you with this information by speaking it back to you.

Voice assistants can be found in practically any device that has the word "smart" in its name. Yes, your smartphone has a built-in voice assistant. Many smart televisions now include speech recognition software. The smart speaker, however, is possibly the most well-known application of voice assistant technology.

Consumer interest in voice assistance, particularly voice shopping, is growing. The success of inventions such as the Google voice assistant is being noted by business investigators, academia, and industry researchers. One of the most noteworthy trends is the fast adoption of technology across a variety of industries.

Some believe that voice recognition software will become a disruptive force in consumer purchasing dynamics around the world. According to Adobe, users use voice technology for a variety of purposes, including listening to music, checking weather forecasts, setting alarms and reminders, and seeking bite-sized information.

Marketers should be aware of the various use cases and consumers' willingness to hear advertisements on smart speakers. According to Adobe, commerce and smart home commands are two new and expanding use cases for voice. Furthermore, 40% of customers believe that speech ads on smart devices are less invasive and more entertaining than TV, print, or web advertisements.

You've definitely heard that consumers are increasingly using voice search when purchasing online as an eCommerce retailer. However, you may be perplexed as to how to best position your company for success in light of this truth. As we can see, voice shopping has grown in popularity as voice search has grown in popularity. As a result, there is a visible shift in the way consumers seek out and engage with information during the retail decision-making process. 

Voice assistance simplifies your life. Indeed, any of the companies that built this will tell you that the main motivation for its establishment was to make your life easier - and it's difficult to dispute that it hasn't. Voice assistants eliminate the need to glance at a screen. For example, you could wish to listen to music while preparing dinner. You no longer need to launch Spotify, turn on your speaker, link it with Bluetooth, and then choose a playlist. Instead, simply call out to your voice assistant and say, "Play a audiobook”, performed by a famous audiobook voice over artist.

If you've ever seen voice assistant advertisements, you've probably seen individuals talk to their devices while doing dishes, ironing, or anything else that takes your two hands and eyes.

Multitasking skills are highly prized in today's fast-paced world since they save time and exhibit a high level of cognitive control and coordination. It's no surprise, then, that a computer that enables anyone to become a multitasker is so popular.

The machines 'think' at the speed of your internet provider. Voice assistants eliminate the need for any physical movement to obtain information, allowing you to obtain practically any information instantly. The information is delivered to you in a matter of seconds, no matter where you are or when you need it.

With these undeniable benefits and overwhelming presence in our daily lives, it's no surprise that in the last 5 years, this technology has quickly invaded and taken over the way we behave as customers. With this level of reach and reliance, it's not unexpected that marketers are looking for a way to use voice assistants as a type of Trojan horse to get into people's homes. Indeed, eCommerce companies are now leveraging the power of voice assistants to enhance sales. How? When using voice shopping. The number of online purchases made using a voice-assisted product increased by 53% between 2019 and 2021. Not only English, voice assistants are now available in multiple languages, thus, enhancing the opportunities for multilingual Voice assistant voice over artists.

As technology progresses, these machines will be able to handle increasingly complicated requests. These machines have grown vital in every household throughout time, taking over important daily duties that humans would otherwise have to undertake manually or utilize other items for. As if it were nothing, voice assistants may call family members, make reservations at your favorite restaurant, and set reminders for important events. Their powers are now moving to more complex actions. Who would have believed that you could connect Siri, Google, or Alexa to your coffee maker and brew espresso from another room? Do you know, voice actors give voice to Siri, or Alexa. Now as Hindi is gaining immense popularity in India, the demand for Hindi Voice Over Services is increasing tremendously.

Soon Humans don’t even have to lift a finger, all their work will be completed by just asking the machines. The Voice industry is growing whether in form of AI or human dubbing. At Voyzapp - a leading voice over marketplace , we’re a team of 30K+ artists working in 60+ languages. If you’re a voice artist and looking for your dream opportunity connect with voyzapp and be a part of our growing family. And in case you are looking for voice over for your Voice Assistant, sign up now and book a professional artist!

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