Reasons to inculcate Conversational voice overs and why your brand should have one

The day and age we live in, sounding real is more important now than ever. In recent years, every company is looking for conversational voice overs and there has been a shift in the voice over auditioning and narrative. While earlier brands focussed on booming announcer voice overs, they are now frequently opting for voices that seem more conversational, chatty and carry an informal style. Being conversational, whether for an advertisement or captivating jingle voice over gets your audience and your listeners hooked. Who wouldn’t want to listen to someone who sounds as if they are directly having a conversation with the speaker?

The perfect voice over can create an emotional connection and humane bond between you and your audience and should be a key part to your overall advertising strategy. Here are few other reasons why a conversational voice is a super important element to a successful advertising or marketing campaign.

1. Easy To Remember: Conversational voices are easy to memorize, despite our tiny attention spans. When the brand name, slogan, or selling points are embedded in a conversational narration, it becomes easier for customers to remember the details of your brand more quickly than if you were to just dish it out in a regular commercial.
2. Grab audience’s attention: Great voice overs tend to be catchy and memorable. They are meant to be engaging and fun to listen to, and thus are designed to grab your audience’s attention and to keep them interested in what you have to say and offer. Without a strong, well-crafted voice over, there could be a big opportunity lost. Your advert or commercial may fail to capture your audience’s attention and it’s main message may not be heard.
3. Create lasting impression: A memorable voice over can embed itself deep into one’s subconscious and be remembered for a long time far beyond when one first heard it. Whether you require a conversational voice overs actor for hindi or any other language, choosing the right voice is important to keep your brand image fresh in the audience’s minds for a long long time!
4. Represent your brand: The voice that you decide and choose to use in all of your marketing videos and campaigns is really important because it represents you and what you stand for.  Your conversational voice over can also help to highlight your brand’s personality. It can become the essence of what you’re all about.  It is one way of letting people get to know you and get closer to you.
5. Create Marketing Consistency:  Your marketing message may be slightly different in each campaign and voice overs provide a common thread of audio that you can tie throughout all of your video and audio marketing channels. These voice overs help customers mentally link all your marketing efforts together by providing a common reference point for the other ads they might have heard or seen from you in the past or on a separate platform.

If you are looking for a brand build-up with Podcast artists or a catchy narration, it is essential to have a script that sounds conversational and natural to the listener. But how do you write a conversation down onto paper that people will want to listen to? Below are few easy ways to make your script come across as more natural and less forced or scripted:

1. Use simpler sentences: Normally, people can grasp uncomplicated terms better and can retain coherent information more. Simplifying your language gives them a better chance to let the information sink in.
2. Get personal and use the active voice: Writing your audio script by using first person pronouns helps in captivating the audience better. Using personal anecdotes, examples and stories will bring out the interest in your audience, while keeping their intrigue alive. Don’t be afraid to write your audio script using first person pronouns. Also, people use active voice in normal conversation and implementing the same in your script will help them to understand the script and retain it well.
3. Section your script correctly: Be consistent with the script. The first section of the script should consist of tempting words to lure the listeners convincingly. The second section of it should have a connective approach to the listener’s heart by briefing their dilemma genuinely depicting that you are the only one who knows them in the best way. The next section should summarize the solution in short, simple and punching taglines uttering the name of your promotional brand. Keep the last section a call-to-action, if possible since it can easily persuade the listeners to take the intended action.
4. Practice reading your script out loud: Always read your script out loud, as though it were a conversation. This will help you to automatically detect the extraneous words and you can omit them. Unnatural and awkward phrases and sentences can only be determined by reading the content aloud or by practising it with some other person. Highlight such words, remove atypical phrases and revise your script accordingly.

Whether you want to find English conversational voice talent or need a voice actor for your commercial or business presentation, it is clear that a conversational voice over talent can clearly and lucidly communicate your business, product or idea. Below the few qualities of an exceptional voice artist who can deliver a natural, engaging recording:

1. Identifies with the audience: The right voice artist is the one who first understands the needs of the audience and the script requirements before delivering. Recording an expressive audio for children is totally different than doing a calm voice over for senior citizens. An actor who does not understand a particular audience can never do justice to your brand. Visualizing the audience is the first step in communicating with them and delivering a flawless voice over recording.
2. Speaks with Body Language: Non-verbal communication is important while doing conversational voice overs. The body language, gestures, and expressions will help to deliver recordings as if conversing in real life. Also, a veteran voice artist knows where to add harmless fillers so that it gives the impression as if the person is thinking and speaking the same way as they would do in a real conversation.
3. Clarity and Flexibility: Only an expert voice actor can deliver top-notch recording and if you hire professional voice over artists, you can expect clear quality audio. It is extremely important for any message to be conveyed clearly to the appropriate audience. Different recordings will also require various voice personalities. Thus, you need to work with someone who possesses a range of voice qualities depending on the requirement of the project.
4. VoiceActing: Voice acting can make any script sound conversational and offers distinguished voice to the characters for making them relatable. You just don’t require exceptional speaking skills but a voice artist who can act and breathe life into the characters. A professional voice artist knows how to enact specific voices appropriate for the script and can own the attention of the audience through different narrating and voice acting skills. Select the artist who understands the context and intent behind doing the recording. The experienced voice actor should have the right tone and consistency and a clear pronunciation of every word and sentence. The audio must have a high clarity for the customers to understand the message clearly and the pacing should be maintained throughout the script. The best audios have a talented voice actor who can sell your product through a captivating, smooth and conversational voice.
5. Natural Eloquence: While voice technicalities is something that any talent can develop over time, natural oratory is innate and is always an advantage for voice recordings. Years of professional experience and being the native speaker of the language helps to understand the intricacies of pronunciation and local dialect. Working with a naturally expressive narrator means it won’t take long for him or her to master the script and deliver the lines clearly and interestingly.

Absolutely essential to a voice over success is the ability of the professional voice over artist to understand the brief, the target audience and the objective of the campaign. They will need to have the versatility, creativity and talent to bring the right spark into their voice. Understanding the experience of a voice over artist to see how many roles and types of work they’ve undertaken, can ensure that they have the capability to deliver your project with the highest quality possible. Always remember that the clear, appropriate, natural and creative delivery of your message helps to hook the attention of your audience from beginning to end. If you are looking for conversational voice artists, you can easily hire professional voice artists from Voyzapp – the largest voice over marketplace in India. Being the top voice over company, Voyzapp assures that the audios are professionally recorded according to your detailed requirements, with crystal clear acoustics and a great voice.

You can easily make your project sound natural by mastering conversational script writing and hiring the right artist who can deliver effortless voice overs!

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