Pivot Your Brand Message Using Engaging Explainer Video Voice Overs

It’s no secret that video marketing is a major trend.  User engagement with video material is increasing with each passing day and an Explainer video is the best way to give your users a run-down of what your products or services are, and how they work, in the span of a few minutes. An explainer video is a short, powerful video that captures your brand promise and shows potential customers what you do. Explainer videos are engaging and a great way to engage potential customers and familiarize them with your business.

As Explainer videos are being used more and more as a way of introducing a product or service that the company wants to market to the public, the right message and conversational Explainer video voice over can really encourage your target audience to use your product. Some of the most popular Explainer video styles are:

1. Live Action
2. Screencast
3. Animation
4. Whiteboard

No matter which of the explainer video styles you choose, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience. Some other reasons to inculcate Explainer videos as a part of your marketing funnel are: 

1. They’re concise.
2. They show a problem and a solution.
3. You can get creative
4. You can show your brand personality.
5. They’re adaptable

Here are few points that will help you to kickstart your marketing strategy through powerful Explainer videos and will keep your brand prominent in people’s minds:

1. Know your audience: Before starting, it’s essential to have a clear perspective about your target market. If you still don’t, you should use some analytics tools like Google Analytics to help you understand more about your ideal customers’ demographics. For example: Who is coming to your website? Do they live in the same country? How old are they?
   It’s helpful to know your target audience because they should be represented by your video’s main character. Once you have gathered that data, try to picture what they would search for in your story and character. This will help you to understand the buyer’s persona.
2. Write an engaging script: A great brand video starts with a great video script and just like professional voice over recording services, a good script plays a vital part in enhancing your story. To lay a strong foundation for your video, follow these tips and write a great script that keeps your audience captivated:
   1. Outline Your Goals: Before you dive straight into writing, you need to know exactly what your goals are, as they will influence your story.
   2. Build Out the Story: You need to flesh out the story, include necessary details, and create a cohesive piece to make your story look convincing.
   3. Hook them from the start: Start off on the right foot with an emotional hook, which can be introduced through a powerful story, interesting anecdote, different perspective, surprising stat, etc.
   4. Focus on a single message: Don’t confuse the reader by trying to put too much in. Choose a single story and use every aspect of the video visuals to reinforce it through imagery, animation, data, etc.
   5. Provide context: This is especially important for complex ideas or data. Your viewers require context to understand how such observations or data points play out in the real world.
      Also remember that using more words than necessary not only drags out the video’s length but inherently weakens your argument. Memorable lines are bold and profound, not a meandering explanation with fluff. You want to make each sentence count. Go through your script multiple times, and keep working on the script until every single word serves the story.
3. Keep it strong and short: In order to make your Explainer video impactful, you need to keep it short, crisp and simple. It can be tempting to go into too much detail when you’re explaining a topic, and before you know it you’ve got too much unnecessary information floating around that you somehow need to tie together by the end of the video. As your customers don’t have particularly long attention spans when watching videos online, you should make your explainer video precise, to the point, and most importantly, short. Good explainer videos focus on the following simple things:
   1. The problem: Address the pain your customers are having
   2. The solution: Introduce your product or service as the answer
   3. How it works: Briefly describe how it works or how to get started
   4. A call to action: Tell people what to do next

4. Use a Professional Voice: Great explainer videos not only have the best visuals, but also attractive voice overs that instantly catch the viewer’s attention. With the average human attention span decreasing, you need a voice over that keeps the viewers glued to the screen, ensuring that your message leaves a memorable mark on them. Choosing the professional voice over artist is the key to truly representing your audience. It needs to match their profile and set your video’s tone and mood. That’s why it’s very important to consider hiring a professional voice-actor that’s also a native speaker (from the country of the target audience) in order to enhance your script.

   1. Credibility in the voice: A believable voice over narrates every word in a meaningful manner, making your brand message appear plausible to the viewers. Your brand relies on the narrative you create and a believable voice will certainly make your brand vision appear well thought-out and credible, even if your idea is slightly out there. A majority of explainer videos display new ideas, making it crucial for your voice over to be convincing as audiences are usually wary about unique products or services. A believable voice artist will supplement your unique products or services, by showing that it is worth investing in.

   2. Versatility and range: Professional voice over actors will have the ability to deliver exactly what they promise so that they meet the needs of your video. Their versatility will mean that they will be able to listen to your directions and suggestions to help create the explainer video that you want. Their technical expertise of using the right type of microphone and recording in a well equipped studio will give you an insight into their versatility.

   3. Conversational Style: Conversational voice over artists can engage your audience better as they can convey your brand message in a more colloquial way, which avoids intimidating your audience. Most importantly, when considering the do’s and don’ts of your brand voice, consider that conversational tones have been shown to invite engagement with your brand. they boost audience engagement by raising questions, allowing people to join the conversation by taking it to social media platforms.

   4. Brand familiarity: It does not matter what product or service your explainer video is explaining, you will want your customers to relate to it and immediately recognize that it is you. Studies have been carried out that prove that adults are more likely to remember words when they are spoken by a voice that is familiar to them. When it comes to marketing, this is important to understand because it makes it even more beneficial to use the same voice over for your videos. If your customers recognize the voice, they will recognize your brand and that, in itself, will help to drive up sales.

   5. Context Familiarity: One of the most important aspects of using a professional voice over is that they know how to target your audience with their voice by understanding the script thoroughly. They can adapt and take on different tones so that the audience is gripped and want to listen, meaning that they give your video a personality that makes it relatable and that is what keeps viewers interested. While every single person involved in making your video is crucial, the voice-over professional that you use is the one who brings it all together.

An articulate voice over is clear and compelling, explaining your brand’s overall message in a straightforward manner. Behind the success of a good voice artist  is a recording studio that produces work of an exceptional standard. Through a professional studio and home studio setup, experienced voice artists are able to add in effects and create voice overs that suit the needs of your video. When it comes to creating an explainer video that engages and converts your audience, you can trust Voyzapp, one of the largest online voice over marketplace to help you find professional and seasoned voice artists. You can easily browse thousands of voice demos and select the voice that fits your requirements.

At the end of the day, your Explainer video voice over will largely depend on the type of product you’re promoting and the audience you’re targeting. Having the right script and hiring the right voice talent can save you time and money; but, more importantly, will help you produce a video that delivers real, measurable results.

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