HOW TO WRITE A KILLER SCRIPT AND GET A STUNNING VOICE OVER FOR YOUR COMMERCIAL

We come across so many commercials every day over any application we use on mobile or TVs. When watching a commercial, it is easy to judge a commercial if it is good or bad; but it becomes challenging to define when planning to make a commercial. We need to ask ourselves how to make a good commercial. The answer would be that it should be promotional, persuasive, and original. It should merge well in the original branding strategy of the company, and above all, it should be creative to catch and absorb the attention of the target customer.   

To understand all the above qualities of a good commercial, it is desirable to have that killer script and the stunning voice over for the commercial. This blog will discuss writing that killer script and getting the stunning voice over for a commercial.

Characteristics of Good Script

• Keep It Short – Commercials always have a time constraint because the long commercials may lose the audience's attention and involve higher costs. So the script should be short and communicate the most important message. However, different professional voice actors worldwide can perform different script lengths in the same time frame. Still, increasing the word length in the script just because your actor can perform in that time would look like decreasing the font size to accommodate huge text on one page. 
• Writes A Solution For The Customer - While writing the script, always step in the customer's shoes. A killer script addresses the issues of the customer and answers them even when they are not asked. Do not elaborate on the features of your products but elaborate how the smallest feature of the product can solve their biggest or routine problems.
• Remember You Are Writing a Commercial, Not a Comic- A commercial doesn't have to be funny; it should be sensible. The most emotionally connecting commercials are the ones that bring tears. So try to write the script, which makes the audience ponder about the product's utility and not just get lost in the storyline. You should be very clear about the message you want your audience to take away after the commercial.
• Rehearse The Script To See Its Effectiveness – Writing the script is one thing and listening to the script is a different experience. To ensure that you have absorbed all essential for a good commercial, keep re-writing and rehearsing the script. Also, involve other people of the marketing team to rank the script and give their feedback. The rehearsal process may be even more complicated in case you are working on a project involving professional dubbing services for a movie.

Once your script is ready, your next step target is to get the best voice over work for the commercial to make it a big hit. It just takes one good commercial to trigger the product's sales, and the rest becomes history. So, when it comes about voice over work, always get it done from the best professionals of the field. Let us have a quick tip on how to get the stunning voice over for the commercial.

• Understand Your Product – It is important to understand the product and the script then choose the appropriate artist for your commercial. Your brand is different, so you cannot hire the most prestigious Voice actor with his familiar voice to attach with your brand. Instead, it would be best if you attempted to find the best voice actor who can be your brand's unique voice.
• Scan Your Target Audience – After your product and brand, scan your target audience. If your product is for the kids, you cannot have the coarse voice one would hire for the shaving commercial, and it is vice versa. An energetic child voice actor with a natural voice would be fit for a kids’ commercial. Choose the Voice actor as per your product and also the target audience of the commercial. Voice should touch the audience's emotions and leave a strong message behind, precisely the one you want to give.
• Always Take Auditions of The Artists – Once you know what kind of artist you should hire, you approach the agencies for the voice samples, and you shortlist the artists. Shortlist the artist based on their voice sample and always plan time for the audition. Try to audition on your script to get the best clarity. Keep rating the actors based on their clarity and consistency during the audition process.  
• Never Forget To Sign A Non-Disclosure Agreement – It is the most common step which sometimes overlooked in a rush, and we always keep reiterating its importance. Never forget to sign the Non-Disclosure agreement with the agency or the artists before you start sharing the crucial information. Sometimes, commercials are the beginning of new ventures that are not made public before their launch. This small mistake can sometimes lead to a big massacre for the companies.

We hope our blog helped you in your pursuit of writing the best script for your commercial, and you have reframed the same in case any point was missed. If you are looking for voice over for your commercials/ad films, you can logon to Voyzapp – largest voice over agency in India, where you can find thousands of professional voice actors. You are free to listen to as many voice demos as you like and you can hire the voice actor which you find suitable for your advertisement.

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