HOW TO GET THE MOST OUT OF YOUR AUDIO COMMERCIAL CAMPAIGN DURING A LOCKDOWN?

These words go all around the internet and give us goose bumps because this is a tough time for humans. Amidst this pandemic, we have faced many sufferings; one is the lockdown imposed on us, forcing us to take a back step and stay inside our houses. 

Looking at the brighter side, this lockdown has given a halt to the rush in our life. Life is inside the house, but it has not halted. This lockdown reminded our generation about our retro-living ways. When we talk about retro life, how can we forget the radio/ FM and the podcasts for their present version? This lockdown had accelerated the growth of the already growing market of online FM and podcasts. It has opened new avenues for audio commercial campaigning. 

The lockdown has changed the way of doing business, and promotional activities are in full swing. There is a significant shift of campaigning from only visual advertisements to audio & visual campaigning due to the split of peoples’ preferences among the audio and visual forms of entertainment. 

There is still a question mark in the promoters’ minds about getting the most out of the audio commercial campaign during the lockdown. Let’s have a look at few guiding factors when you are planning an audio commercial voice over campaign.

Key Aspects While Planning an Audio Commercial Campaign

Evaluate Your Budget 

The audio commercial is a great campaigning option for big and small business houses to promote their products. The cost of a commercial depends on the factors like the kind of commercial you are planning to create, ad duration, the time slot to run the campaign, frequency of campaigning, channel to run the campaign, and negotiation factors, etc. All these decisions are based on the intensity of promotion planned by the business houses and the audience targeted. 

Whether large or small, every company wants to approach the most aggressive campaigns due to the competition. However, there is always a marketing budget which is the primary consideration while formulating any campaign and should not be crossed. Whether the campaign is in English or you are looking to get professional Hindi voice over services, budget is the first thing that is laid out while planning a campaign.

Evaluate Your Product 

If we talk about the product, every brand knows the plus and minus of their product. There is no perfect product in any market segment, and there is always a better product in some aspects. It is the underlying reason for the prevalence of competition. 

When you are planning an audio commercial campaign, the challenge is to talk about the most vital point of your product in the minimum possible time and in the best manner to catch the audience’s attention. Avoid highlighting the product feature for which you have competitors in the market. If you are running a campaign for an established brand, it’s essential to connect your commercial with your existing branding lines. A professional team can help you immensely in formulating the best script specific to your product features. Herein, the need for a leading voice over agency in India is imminent – a professional agency would not only help you with the script but also get the entire commercial rolled out.

Evaluate Your Customer Demographic

It might haven’t struck your mind yet, but studying your customer demographics is essential to ensure the success of your product campaign. To make your campaign an investment for your product and not a mere cost, you need to reach out to your product customer through the commercials. 

It is always suggestive of consulting professional audio advertising agencies to help you choose the best medium to run your commercial based on the customer demographics. They ensure that your campaign hits the right audience and don’t get lost in the online world. It further involves deciding the best time slot to run the commercial to reach the maximum customer base.

Decision on In-house Campaign Designing or Outsourcing

Once you are all set with the deciding factors in creating the campaign, the next important part is designing the campaign. You may decide to do it in-house or outsource the same. The most important deciding factor in this step is the cost involved, the availability of in-house advertising professionals, available time for in-house campaign designing, etc. 

It is always advisable to hire professional audio advertising agencies to make the best out of its cost. Outsourcing also helps business to focus their efforts on their core areas. In this internet era, we have online voice over marketplaces available wherein you can simply search for the voice actor, listen to samples and hire instantly.

Choosing the Best Voice-Actor and the Script

When the advertisement is visual, many background effects speak silently about the product. In the case of audio ads, there are only words, voice, and the art of speaker to make the commercial a hit or a flop show. So, it’s crucial to hire the best voice actor online for the commercial to perform the catchiest script for your audience.  

If you are planning an audio commercial campaign for your product, then hire the best voice-over agency to select the best voice actor for your campaign. They help in drafting the best script as per your product strengths.

You can land up on Voyzapp for all your queries regarding audio commercials – you can simply search for the best fit commercial voice actor within your budget, choose the one whose voice is best suited for your ad and hire on the go!

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