AUDIO ADVERTISING- WHY SHOULD A BUSINESS FOCUS ON THIS

In those long traffic hours waiting on red lights, what you do in your car or what do you do when travelling via metro? Do you read or watch a video? No, you simply switch on the radio, podcast, music apps, and on those free apps and radio stations, you wait for your songs and listen to the advertisements in mid of the episode or playlist. You wish to listen or not, but you have to listen to them. Some apps give you an option to skip in mid, but sometimes those breaks are more entertaining than the main content itself, and you would have never listened to them unless forced to. This all is part of audio advertisements. As such, the role of professional advertisement voice over services is imminent.

Now the question is; there are so many platforms for advertising like online videos, television, displays on the road, then why should a business focus on Audio Advertising? Simply because, if a customer is traveling to Singapore, you won’t offer hotel discounts in Malaysia, or if your target market is busy on LinkedIn or Twitter, what is the point of putting the advertisement on television. Life of this new generation is so fast that half of the working population is eating their breakfast either in metro or in office. Whether this is considered correct or not, it’s healthy or not that is entirely different, but this is the hard truth of this generation.

Reading is an excellent and intellectual habit, but not everyone likes it, it increases concentration and activates the brain’s imaginative portion, but not everyone has time to read. Putting advertisement videos on different portals is a good option, but how to cater to the population who is on the roads for half of their day either driving or managing the public transport rush. They cannot watch videos, but you can always notice their ear pod on. It explains that this generation is listening more than watching, and they are watching more than reading.

Let’s look into the history of video advertisement and compare it with the present scenario. We will realize that businesses and their creative Ad-Teams have done an applaudable job in the field of video advertising with their innovative ideas, reliable artists, and best technology. If we compare this adaption journey, audio advertisement is still lagging though it is developing now. 

As per many advertising agencies, a decade ahead, we will notice the dramatic changes in the audio advertisement, as such, there is a rapidly increasing trend of audio applications.

We can say that there is an uptick in market opportunity with less competition in the audio market than the video market. This market of the application is very spontaneous. Your advertisement quality decides whether the listener will listen to your ads or continue to move to another channel. Therefore, it depends on how you have conceptualized your advertisement and how your voice artist offers impressive voice recording services to the listener.

The same phrase of two lines can leave a different impact on its listener when presented by two different speakers. That is the beauty of voice-over work and the skill of professional voice actors online. It does not mean that another artist is not good, but his talent and voice may not be suitable for your content and may not relate well with your target listener group. Thus, concept and platform are essential for Audio Advertisement, but voice artists are the key to success.

If you are also looking forward to exploring this advertising platform to accelerate your business’s growth, you should consider few things -

Timing of Broadcast Is Important

If you choose non-prime time for broadcasting your audio on-air to save those extra pennies, which is a prudent step, ensure to take notice that your target audience is available in those non-prime hours. Usually, if we take examples of radio stations, then their best timing is the office commuting hours.

Try to Target Your Local Market with Audio Ads

If you want to broadcast your advertisement on the radio, always remember that there are different radio programs on the same frequency outside its geographical boundaries. So, your motive behind the advertisement would be to capture the local market. So, frame your promotion accordingly.

Create an Advertisement with a Long-lasting Impact

Try to be creative while drafting the script and choose the best voice actor for its voice-over. In video advertisements, there are many things on screen to catch the viewer’s attention. Still, in the case of an audio ad, only the script and the voice actor’s creativity will create a lasting impact on the listener. Hire a professional voice over agency in India to have the best sound and voice quality. 

Always remember, people don’t memorize your entire ad but they remember the catchy line you leave with them.

If you are also looking for a voice-over agency for your next audio advertisement then land up your search on Voyzapp – an online voice over marketplace and focus your efforts on your operations. We provide you an endless list of professional voice over artists with the best audio skills for the best experience.

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